Damian Joyce
Filmmaker | Creative | Producer
Portfolio
Question Time Campaign
Creative | Director
I wrote and directed the behind-the-scenes campaign across TV, social, DOOH and a standalone BBC iPlayer documentary.
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Shot on location and in a studio with Fiona Bruce, the work focused on the audience, alongside the teams who shape the questions and deliver the programme week to week.
Promo
8 minute Documentary on iPlayer
Socials
Ancestry Coronation Campaign
Producer - TV
Writer | Producer - OOH
Producing the TV campaign that led the out-of-home rollout, I used the environment as part of the storytelling. The DOOH ran across escalator screens, D6, cross-track 48 and full subway takeovers, with digital placements switching over to promote a ten-day free trial.
OOH and DOOH Showreel
The Laura Kuenssberg Interview: Boris Johnson
Creative | Director
A design-led film built entirely from words and phrases used to describe Boris Johnson, drawn from public commentary and media coverage, with each quote researched and sourced for context.
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I decided to work without traditional footage, focusing instead on concept, typography and visual rhythm to convey tone, character and meaning.
Promo
BBC One Election Night Promo and Socials
Creative | Writer | Director
I worked with Clive Myrie and Laura Kuenssberg on a series of films for BBC One’s Election Night coverage.
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Shot with a looser, mobile camera to bring urgency and realism, the work aimed to create a warmer, less formal feel than previous campaigns, while remaining authoritative. The films ran across TV and social, helping set the tone for the night.
Promo
Socials
Cheeky Panda Bamboo Toliet Tissue Campaign
Creative | Writer | Director
The original brief explored using a reality TV-style spokesperson to explain the product’s environmental credentials. I took a different approach, introducing Colin, a cheeky northern panda, and a deliberately cheesy pun to carry the message with warmth and humour.
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The initial tagline, 'Kind on your cheeks and on the environment,' didn’t quite fit the tone. I developed the line 'Sustainability never felt so good,' which better aligned with the brand voice and was rolled out across bus sides and OOH placements.
Commercial
The Next Turn: Panama
Series Production Support | Teaser Editor
The project was commissioned by Expedia to create watchable content that allowed viewers to book a trip and featured activities directly within the platform, with tailored itineraries then built around those selections.
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On location in Panama, I worked closely with the team to shape the visual approach, helped curate the experiences featured and edited the promo that introduced the series.
Promo
Ancestry Pet DNA Launch
Writer | Producer
I wrote and produced a commercial for the North American market introducing the Ancestry Pet DNA Test Kit.
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The brief was to clearly demonstrate how the kit works and the information it provides. Shot over two days across two locations with seven dogs, the focus was on clarity, warmth and approachability.
Commercial
Global Eye
Creative | Writer
Built entirely from programme footage, the trail focused on pace, clarity and tone, shaping complex global stories into something immediate and watchable, without losing weight or credibility.
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The aim was to reflect the scale and seriousness of the journalism, without losing accessibility or relevance for a broad audience.
Promo
Channel 5 Celebrity Big Brother Launch
Creative | Director
I directed the campaign for Celebrity Big Brother, working with over 40 former celebrities and housemates alongside almost 300 performers and extras.
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The creative marked a clear shift from earlier campaigns, moving away from darker, more confrontational tones towards something lighter, reintroducing the show with energy and a sense of fun.​
Promo & Commercial
HGTV Brand Film
Creative | Writer | Editor
HGTV launched with a series of conceptual promos and commercials. I was tasked with creating a promo built from the channel’s programmes, designed to give viewers a clear sense of the content on offer.
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The challenge was to bring together a wide range of material and give it a coherent, recognisable tone. I began by identifying the shared actions and behaviours across the shows, which developed into a written structure that formed the spine of the promo.
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The result was a unifying piece that helped establish the channel’s tone and bring its programming into focus.
Promo
Mercure Hotels
Creative | Writer | Director
Shot over two days across two locations, the work was structured around a day-in-the-life approach, using recurring characters to establish narrative continuity.
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The campaign ran for three years across multiple channels, with stills from the shoot also adopted as part of the hotel group’s wider visual identity.
Commercial
ISME Spring & Summer Campaign
Director
A fashion and home campaign directed for Shop Direct and ISME, created with St Luke’s Creative.
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The project involved a four-day location shoot and a two-day studio shoot, bringing together fashion and home content at scale.
Fashion Commercial
Furnishings Commercial
Garden Furnishings Commercial
Walk on the Wild Side
Creative
One scene from the programme stood out immediately and I decided to let that single moment carry the promo for BBC’s Walk on the Wild Side. The restraint allowed the humour to land cleanly and the trail went on to receive multiple awards.
Promo
StarWins
Writer | Director
Shot in a single day at Café de Paris, the production involved constructing a pub set on the dance floor and transforming it into a casino within the same space. The brief called for a tone that was glamorous and energetic.
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I focused on pace and movement, using speed ramps and dynamic camera work to give the film momentum and impact.
Commercial
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