Damian Joyce
Creative | Director | Producer
Work
A mix of broadcast, commercial and branded projects across television, promos and campaigns.
Some started from the initial idea, others were shaped through production or in the edit. The focus is always the same, clarity, tone and making the work feel human.
Question Time Campaign
Creative | Director
I wrote and directed the behind-the-scenes campaign across TV, social, DOOH and an eight-minute BBC iPlayer documentary, focusing on the audience and the teams who shape the programme week to week.
Promo
8 minute Documentary
Socials
Election Coverage on the BBC
Creative | Director
I worked with Clive Myrie, Laura Kuenssberg, Victoria Derbyshire, Nick Robinson, Chris Mason and Sophie Raworth on the BBC’s election coverage campaign.
Shot with a looser, more mobile approach, the aim was to create something warmer and less formal while still feeling authoritative.
Director Showreel
Director
A mix of commercial, branded and broadcast work across television, promos and campaigns.
Some projects started from the initial idea, others were shaped through production or in the edit. Whatever the route in, the focus is always the same, clarity, tone and making the work feel human.
The Laura Kuenssberg Interview: Boris Johnson
Creative | Director
A design-led film built entirely from words and phrases used to describe Boris Johnson, using typography, rhythm and motion graphics in place of traditional footage.
Ancestry Coronation Campaign
Producer - TV
Writer | Producer - OOH
I produced the TV campaign behind Ancestry’s Coronation partnership and wrote the out-of-home rollout, using the environment itself as part of the storytelling across DOOH, underground takeovers and digital placements.
Global Eye
Creative | Writer
Built entirely from programme footage, the trail focused on pace, clarity and tone, shaping complex global stories into something immediate and watchable without losing weight or credibility.
Channel 5 Celebrity Big Brother Launch
Creative | Director
I directed the launch campaign for Celebrity Big Brother, working with over 40 former housemates alongside almost 300 performers and extras.
The campaign marked a shift away from the darker tone of previous years, reintroducing the show with more energy and fun.
Promo & Commercial
Cheeky Panda Bamboo Toliet Tissue Campaign
Creative | Writer | Director
The original brief focused heavily on environmental messaging. I took a different approach, introducing Colin, a cheeky northern panda, and developing the line “Sustainability never felt so good.”
The campaign rolled out across TV, bus sides and out-of-home.
BBC One Election Results Night 24
Creative | Writer | Director
I worked with Clive Myrie and Laura Kuenssberg on a series of films for BBC One’s Election Night coverage.
Shot with a looser, more mobile approach, the aim was to create something warmer and less formal while still feeling authoritative.
The Next Turn: Panama
Series Production Support | Teaser Editor
Shot on location in Panama for Expedia, the project combined travel, branded content and platform storytelling across digital and social.
Working closely with the team on location, I helped shape the visual approach, curate featured experiences and edit the launch promo for the series.
Ancestry Pet DNA Launch
Writer | Producer
I wrote and produced a commercial for the North American launch of Ancestry’s Pet DNA kit, designed to clearly explain how the product works and the information it provides.
Shot over two days across two locations with seven dogs, the focus was on clarity, warmth and approachability.
HGTV Brand Film
Creative | Writer | Editor
HGTV launched with a wide range of programming that needed a clearer identity. I built the promo around recurring actions and behaviours across the shows, creating a unifying structure that helped define the channel’s tone.
Mercure Hotels
Creative | Writer | Director
Shot over two days across two locations, the campaign used recurring characters and a day-in-the-life structure to create continuity across multiple films.
The campaign ran for three years, with stills from the shoot becoming part of the wider brand identity.
ISME Spring & Summer Campaign
Director
A fashion and home campaign directed for Shop Direct and ISME, created with St Luke’s Creative.
The project combined location and studio shoots, bringing together fashion and interiors within a single campaign.
Walk on the Wild Side
Creative
One scene from the programme stood out immediately and I decided to let that single moment carry the promo. The restraint allowed the humour to land cleanly and the trail went on to receive multiple awards.
Promo
StarWins
Creative | Writer | Director
Shot in a single day at Café de Paris, the production transformed the space from pub to casino within hours.
Using speed ramps and dynamic camera movement, the aim was to give the film energy, glamour and momentum.
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