Damian Joyce
Creative | Director | Producer
About Me
I’m a London-based Creative, Director and Producer working across TV, promos, commercials and branded content. I develop ideas from writing and pitching through to screen, taking on the whole thing or stepping in at any point in the process.
A lifelong love of the moving image and music led me to study Fine Art Time Based Media, film and animation, before signing a record deal and eventually landing a trainee creative role at the BBC.
At art school I studied under Guy Sherwin, with Tacita Dean as a visiting lecturer, and later exhibited work at The Lighthouse Cinema in Wolverhampton and the London Film Makers’ Co-op.
After graduating, music briefly took over. I signed to Boy George’s label More Protein, releasing records in the UK and Australia and licensing tracks to EMI and Ministry of Sound.
Film, music and editing all fed naturally into television.
In the early 2000s I saw an advert for a trainee creative role at the BBC. Out of around 2,500 applicants, I was one of eight to get the job.
I worked across BBC One, Two and Three, BBC News and Current Affairs, and UKTV channels including Yesterday, Gold and Dave. It was a crash course in tone, audience and clarity. By the time I left, I’d picked up a clutch of national and international awards.
Promo for BBC One
Commercial for VCCP
In 2012 I moved to Channel 5 as a Creative Manager, running a team of promo makers. I directed the launch promo for the newly acquired Celebrity Big Brother, which delivered over five million viewers, the biggest rating for a non-sport programme at the time.
Promo for Channel 5
Test Shoot CBB
A year later I moved into the in-house commercial team, writing, directing, producing and editing campaigns and sponsorships across broadcast and branded work.
Commercial for Vitabiotics
Commercial for St Lukes/Isme
I went freelance, working across ITV, UKTV, Discovery, BBC News and Channel 5, mainly making promos and increasingly social content.
Along the way I helped build Expedia’s media studio, producing and editing international travel films, and spent a year at Ratchet as an Associate Creative Director, leading a team across commercials, branded content, OOH and social.
Teaser Film for Expedia
More recently I returned to BBC News, taking on more directing work including the Question Time behind-the-scenes campaign and an eight-minute documentary.
I’ve also been heavily involved in election coverage, writing and directing the campaign trail and working with Clive Myrie, Laura Kuenssberg, Victoria Derbyshire, Nick Robinson, Chris Mason and Sophie Raworth.
Promo for BBC
Promo for BBC One